Education | Why I really care about Fashion Week

Why I
really
care
about
Fashion
Week

Let me be honest, I never really formally followed runway fashion until recently. That’s because I never felt like I was their target audience. I didn’t work in the industry in any capacity and I wasn’t a consumer who bought designer labels, so I didn’t feel the need or interest to pay attention. However, after the last few years of working in the fair trade fashion industry, I realized that fashion week was more than just identifying the latest trends and attending glamorous after-parties. It’s the economics behind runway fashion that interests me as a consumer and now as a fair trade business owner.

 Vogue Runway Image

Runway fashion is where trends are born and then carried out into the world for small and mass-market retailers alike in order to create demand. This demand can also instigate the very thing that Trove is working to re-write, fast fashion. Fast fashion being defined as clothing that is mass-produced in an expedited manner from runway to retail to capitalize on the latest trends in order to get them to market the quickest. Because of the fast nature of the production, the people who make it and the planet often pay for that cost.

 Garment Worker | Bangladesh

So while your shirt may only cost you $10.80, there is a much higher price being paid on the other side of the supply chain. This is really why I care about fashion week. I want to produce clothing that is on trend, responsibly made and comparatively priced to those mass retailers who are more concerned with profit than the people they are exploiting.

Fast Fashion Image  (Image from: The Made in America movement) 

That said, as New York Fashion Week came to an end yesterday, I wanted to give you a recap of some of my favorite shows and trends. These themes will no doubt be helpful as I start to develop my Spring and Summer 18 lines for Trove. Lines that are responsibly made and people are paid a fair wage.  

Marc Jacobs: Tropical

Marc Jacobs | Spring 2018(image credit: Rex Shutterstock)

Steering from his normal chic city vibe, his Spring 18 line was full of vibrant colors and florals galore. The collection was wildly exaggerated with big pattern plays and proportions. Combine that with the drape-y, oversized ensembles and I am stoked about the moo-moos that are no doubt going to ensue next year! 

Marc Jacobs | Spring 2018(image credit: Rex Shutterstock) 

Diane Von Furstenberg: Retro

 Diane von furstenberg | Spring 18 (Image credit: DVF ) 

From bold stripes to silky silhouettes, I loved her nod towards an era that I always felt I was meant for – the 70’s! I also liked that when I looked at her pieces I could picture myself finding them at an estate sale (which is a good thing). Her incorporation of fringe in statement making places has me thinking of some fun things for the future!

Diane von Furstenberg | Spring 18(Image credit: DVF )  

Alice + Olivia: Eclectic Feminine

 Alice and Olivia | Spring 18(Image credit: Alice & Olivia )

This line really resonated with me because I felt like it embodied a lot the things I like to incorporate into my own personal style: bold colors, femininity and just embracing the transformative nature of fashion. That on any given day, season or phase I can choose the woman I want to be.  I also loved seeing that the one-shoulder and ruffles trend, particularly combined, are going to have some staying power!

Alice + Olivia | Spring 18(Image credit: Alice & Olivia )

September 14, 2017 by Jaclyn Dowdle