We are so excited to introduce you to Arianne, who was actually our first contact in the fashion industry that we met in person in Guatemala in February of last year. Arianne oversees The New Denim Project through her family’s business, Iris Textiles.
We immediately connected with Arianne because of her commitment to sustainable fashion. The yarns and fabrics created by The New Denim Project are all made from up cycled pre-consumer denim waste. Their manufacturing process uses minimal water and energy and is chemical and dye free. They take denim waste, ground it back into fibre, and spin it back into yarns that create new sustainable fabrics.
The gorgeous chambray fabric that you see in all of our pieces from Guatemala was created by the amazing folks at Iris Textiles through their up cycling techniques.
So, why upcycle?
A few facts from The New Denim Project…
13 million tons of textiles are trashed each year and only 15% are recovered for recycling.
It takes 8,500 liters of water to produce one pair of jeans and 2,600 to produce one single t-shirt.
Upcycling is essential to minimize environmental impact and decrease the amount of waste that goes into landfills.
"Zero Waste is a goal that is ethical, economical, efficient and visionary, to guide us in changing our practices to emulate sustainable natural cycles, where all discarded materials are designed to become resources for others to use." — Arianne
Not only do we love The New Denim Project’s commitment to sustainability, we love their focus on providing a healthy and secure work environment for all employees and fair labor practices.
Arianne and her team at The New Denim Project are leaders in the #fashionrevolution movement, making every area of their operation completely transparent.
We are honored to partner with them!